Empathy is important in the sales process, but if your idea of empathy is throwing a uh-huh or I see into the conversation every few minutes, you need to do some more thinking.
Here are some empathy statements/phrases/lines that every salesperson should use to help you stand out in today’s competitive sales environment.
Tip: The following examples can be used in face-to-face calls or meetings, or in emails. You can modify and adjust them according to your own situation.
21 Examples of Empathy Talk to Make Potential Customers Feel Comfortable During the Sales Process
Thank you for staying so positive.
Not every deal will go through. Your prospect Chinese Overseas Africa Number Data may be working with someone at another company, or their budget may be reallocated, making it difficult for them to pay the price of your product/service.
When these situations arise, use this phrase to thank the prospect for staying positive. They will also thank you for noticing their difficult situation.
You’ve been with [Company] for [# of years]. That’s a long time.
Leaving a long-term supplier relationship is difficult. Showing your prospect that you understand and would be honored to be considered as a replacement will also come across as an empathetic person.
If I were in your position I bet I’d have the same concerns.
Remember: they are considering using your product/service for the first time, and it is normal for them to have concerns. Showing them that you understand their concerns can help build trust and affinity.
For example, if your prospect expresses
concern that a competitor offers a feature Belgium Phone Number List that you don’t, you could respond by saying, You’re right, we don’t have X feature. But I think you might find Y feature serves a similar purpose and also does A, B, and C. A lot of our customers prefer Y feature over [competitor]’s X feature.
Well actually our Y feature does pretty much the same thing as their X feature, and our clients think it’s way better.B2B buying of products/services is often a long, time-consuming and expensive process. You can use this sentence at the end of every communication to make your prospect feel supported.
What’s the best-case scenario for your company?
This is a good question to ask early in the sales process. Ask this question when you are identifying the prospect’s needs, wants, and business goals. It shows that you are thinking about the long-term success of their company, not just meeting a few key needs.
How am I doing so far? Am I meeting your needs?
. Don’t just keep talking, you need to stop and follow up from time to time.
Is our product/service meeting your needs so far?
