The Rio Olympics has come to an end. The athletes performed very well in the competition, but how did Marcoms perform? What achievements did they make How to cope?
The Olympics has always been a must-go marketing destination for Marcoms. However, this is no different from ordinary marketing. The situation in the Olympic Games is changing rapidly. Faced with the challenges of immediate changes and uncertainty, how does Marcoms keep up with the pace and do content marketing well?
The traditional way for businesses to promote
The Olympics is to hire advertising companies to produce ads in advance and then broadcast them continuously during the Games. However, since japan whatsapp number data the ads are shot in advance and the content is fixed, if something happens, such as an athlete’s performance is lower than expected before the Games, the marketing effect will be discounted, and there may even be an embarrassing situation where the ads are broadcast How to cope once according to the original broadcast plan.
In the digital media era, how can businesses make Olympic content marketing more vivid and truly reflect the dynamic and exciting changes of sports? How does Sport Chek, Canada’s largest sporting goods retailer, keep up with the excitement and conduct real-time content marketing?
As the official sponsor of the Canadian Olympic team How to cope Sport Chek adopted a mobile-first approach to its promotional strategy and established a “Social Media War Room” at the Canadian Broadcasting Centre (CBC).
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Its social media marketing throughout the job function library Olympics used the hashtag WhatItTakes, and it created content almost non-stop, reporting on the competition and results, such as Canadian athlete Catherine Panderel winning the bronze medal in mountain biking, and cleverly incorporating its own brand voice, such as the offline event it co-organized with Under Armour to select future Canadian Olympic team members.
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Sport Chek’s marketing campaign was led by its own marketing team, and it also worked with technical editors and public relations companies from CBC. Compared with traditional TV ads, Sport Chek closely grasped the key moments and ja phone number hot topics of the event. For example, in the 200m semi-final, Canadian sprinter Andre How to cope De Grasse and Bolt left the big group behind, crossed the finish line hand in hand, and smiled at each other. These highlights are highly consistent with the attention of Olympic audiences and are more likely to resonate.
