Now that we’re halfway through this list of influencer marketing must-haves, you’ve probably realized how much you can miss out on by measuring sales alone. From here, how do you calculate profitability? Well, the easiest way is by generating custom codes for your influencers. For example, discount codes for your product or Calculate the profitability service with the name of your influencer. This way, you can easily attribute a sale to an action. You can do the same with UTMs, generating one for each campaign in Google Analytics.
Each platform has its KPI
Finally, keep in mind that you need to familiarize telegram marketing yourself with the names and KPIs of each platform. Instagram or YouTube , for example, have different indicators. On the first, you have impressions and on the second, views. And this will influence when comparing the results of influencer campaigns with other content published on YouTube. You should try to find the balance to compare the data as rigorously as possible.
Steps to create your Influencer Marketing strategy
1. Define the campaign objectives
The most common objectives of this type of strategies are:
Awareness : giving visibility to a brand’s product/service.
Branding: positioning a brand’s product/service in the consumer’s mind.
Consideration: highlight the benefit(s) of a product/service.
Traffic: Getting your audience to visit your profile or website.
2. Establish the strategy
The most important thing is to be clear about your objectives and budget . In addition, influencers are the ones who best know the preferences of their audience and how to communicate with them, so it is necessary to listen Calculate the profitability to them. Once the foundations have been laid, you have to try to make it as creative and original as possible .
To do this, you would have to answer a series of questions : “What is the desired reach?”, “What actions are feasible to achieve it?”, “What is the fee for each influencer ?”, “Is their audience the one we want to target?”
3. Choose the right profile
In order to avoid making mistakes, it is important to take into account the KPIs and statistics of each influencer ; engagement, reach, majority audience, etc. Once the one that best fits your objectives has been selected, a detailed brief is sent with the actions and timing, as well as a contract to ensure compliance.
4. Manage the campaign
At this point, you need to have everything what skills are most needed to enter the it industry: a comprehensive guide to 2024 under control. To do this, there are tools that perform search and profile analysis tasks . This saves time and costs, and provides greater data accuracy.
HypeAuditor : the best tool to create your campaigns with influencers
At ThePowerMBA, we recommend using HypeAuditor to carry out your Influencer Marketing strategy.
5. Analyze the results
Once the content of the professionals has been verified to be suitable for the campaign, the results must be analysed. How? By verifying that it leads appropriately to the fulfilment of the established objectives. Finally, in addition to analyzing europe email the impact in terms of leads, sales, visibility, etc., you should look at the statistics of the influencer ‘s profile ; how many people have been reached, how many have saved the post, how many have clicked on it, the number of impressions, visits to the profile, etc.
Learn with María Pombo, Spain’s Calculate the profitability
One of the teachers of our digital marketing master’s degree is María Pombo, a Top Influencer who is going to tell us how the world of social media works and how these agreements with influencers can help companies that are interested in growing their brand. Ultimately, these types of marketing strategies are becoming more and more common, as the ‘ influencer world ‘ is growing exponentially. It is important to adapt to the times, understand the audience you want to target and evolve with new technologies . That is why this new way of advertising is born and is becoming more and more popular.
