Why did we choose Funnel?

When we talk about SEO it is common to think of a branch of digital marketing that strictly deals with improving rankings on Google, however there are also other optimization techniques that deal with digital content other than websites.
But if there is more than just search engine optimization, then how many areas of SEO optimization are there? Among the main ones we find:


In a constantly expanding market, where thousands of new applications are released every day, standing out becomes crucial to reaching your target audience and obtaining the maximum number of downloads . In this sense, App Store Optimization (ASO) has become a fundamental pillar for the success of applications. Let’s find out what it is specifically and how ASO techniques work .

What is ASO (App Store Optimization)
ASO, an acronym for App Store Optimization, focuses on the optimization of various elements within an application page in app stores , in order to improve its visibility and positioning in search results within the app store, i.e. for the Apple App Store and Google Play Store . With the growing number of applications available, it has become essential to stand out from the competition and reach your target audience .

In fact, the evolution of ASO has been driven by growing competition in the market, where thousands of new applications are released every day. Companies have realized that having a quality app is not enough ; it is equally important to be able to make users find it among the myriad of alternatives available.

ASO: how it works and why it matters

Investing in ASO can help your apps reach a wider audience and increase the number of downloads, thus improving their visibility and profitability.

Thanks to the experience of SEO we know that the aspects that affect the positioning of a website are numerous, exceeding 200 ranking factors and every time the algorithm is updated. When it comes to applications , the factors that influence search ranking (ASO) are much fewer and more accessible . Let’s clarify the differences in optimization: how is ASO different from SEO?

Difference between SEO and ASO
ASO and SEO (Search Engine Optimization) have italy phone number several goals in common: first of all. Keyword- based search and optimization . If the main objective of SEO is to improve the visibility of websites on search engines . ASO practices have a visibility objective in app stores to increase the number of downloads. The key difference lies in the platform: while SEO applies to search engines like Google. ASO applies to app stores like the Apple App Store and Google Play Store.

Another element that distinguishes SEO and ASO consists of ranking factors . As we know, the elements to improve on the SEO side are semantic contents such as titles and heading tags , but also on-page texts and meta data in which to insert the main keywords. Furthermore, technical aspects such as page loading speed , incorrect redirects or 404 pages also influence site performance. In the case of App Store Optimization , however, we focus on: title , description , keywords and other elements which we will talk about in detail later.

Ranking factors
What are the key elements that can influence the success and visibility of apps and that need to be worked on? Let’s see them below:

Application Title : The name of the app is often the first contact users have with it. It must be attractive, clear and representative of the features offered.
Subtitle : This short text provides further details about the app and can be useful to capture the user’s attention more specifically.
Short and detailed description : The app description is one of the first things users read to understand if it is suitable for their needs. It is important to use relevant keywords and clearly communicate the benefits and distinctive features of the application.
Keywords (Apple Store only) : Keywords are critical to ensuring your app appears in relevant search results within the Apple App Store. Choosing the right keywords can significantly increase your visibility.
In addition to these elements, there are other factors that can influence the positioning and success of an app :

Screenshots : App images provide users with a visual preview of its features and user experience. Attractive and well-designed screenshots can increase user interest and encourage them to download the app.
Reviews : User reviews play an important role in persuading other potential users to download the app. Positive reviews can increase user trust in the application and positively influence its ranking in search results.
Number of downloads : The number of downloads of an app is an indica

Funnel has proven to be a valuable resource for MOCA

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First . It fixed the issue of slow loading of dashboards. By seamlessly integrating multiple data sources into a single centralized platform. Funnel accelerates data processing and provides real-time insights. Allowing you to quickly analyze collected data and making data visualization more seamless .

Furthermore. Thanks to its advanced Albania Phone Number List data integration capabilities . Funnel allows us to effortlessly connect and collect data from different platforms . Increasing the data sources available within dashboards and the potential for data-driven decision making.

Using Funnel has improved the.  Internal analysis flow and allowed us to create advanced, multi-source reporting . Facilitating collaboration and sharing insights with our customers.