The vast majority of businesses today have databases containing a wealth of data and knowledge about their customers. But how is all of this information handled to truly lead to better and more profitable customer relationships? How can this knowledge be used to develop a communicative customer experience?
Personalized messages to customers and databases
Far too many companies still send the same offers with the same content to all customers—regardless of how they live, where they live, what their behaviors are, what their interests and desires are. Companies sent exactly the information or offers that the customer wanted. And not at any given time, but at the right time. A database is a great tool when we are setting an overall customer service strategy at an individual level. By consistently database for collecting facts about customers—whether by studying their purchase history or asking them questions—we can get to know them on an individual level. It doesn’t matter whether recent mobile phone number data you’re B2B or B2C—the same strategy is useful. If you’re working with B2B, you can, for example, collect facts about the company and various managers that influence the purchase of the product or service you’re selling.
Customer purchasing behavior and returning customers
What do they buy and how often do they shop? If a customer has been inactive for a while, how can you get them to shop again? Can you get a azerbaijan phone number list customer to make more purchases by thinking in terms of cross-selling and upselling? Is there a risk that customers will get irritated if they notice that their purchases are being monitored?
An example of using a database to create offers for customers
Let’s say you work with food. If you know that fax database consumer x is a vegetarian – then he should not receive the same offers for cheap pork fillet and database for chicken as your meat-eating customers. Then there is a risk of irritation and the consumer may throw your offers and emails into spam. If instead you use a database and offer personalized suggestions and maybe a few good recipes that suit vegetarians, your customer will be grateful and more satisfied.
