Who says small brands can’t survive the Olympics? How small brands Small brands can still thrive! Oiselle perfectly illustrates this truth!
The Rio Olympic Committee has imposed the most stringent restrictions on the use of the Olympic logo in history. Rule 40 stipulates that all athletes, coaches and other relevant personnel participating in. The Olympics are not allowed to publicly promote any business other than the official sponsors of the Olympic Committee.
Oiselle, a women’s sportswear brand from Seattle, How small brands has only 12 employees and annual sales. Of less than 10 million US dollars. It obviously cannot afford the high cost of Olympic sponsorship. In such an unfavorable competitive situation. Will Oiselle be squeezed out by official sponsors like Nike in Olympic brand marketing? How can Oiselle break through the dilemma by taking a different approach on social media?
Answer: Use hashtags that match the brand spirit to gather popularity.
Due to the restrictions of Rule 40, it abandoned any hashtags containing Olympic-related words, and instead used freebird 16 as a unified tag for its korea whatsapp number data Olympic marketing, aggregating the content and reports of its athletes and fans. The word Freebird is the nickname given to its brand by Oiselle’s loyal customers (just like Li Yuchun’s fans call it corn). As long as you see the tag freebird 16, you will know that it is related to the Oiselle brand, and the scene is the 2016 Rio Olympics.
Internal Case 10
Maria Michta, an American female race walker and an How small brands Oiselle-sponsored athlete, finished 22nd in the 20km race walk. Lauren Fleshman, also an country email library American Olympic track and field athlete, sent a live Twitter report of the race results from the race, using the freebird 16 tag, suggesting that Maria is an Oiselle-sponsored athlete.
Internal Case 9
Another Oiselle tag is Flywithkate. It is designed for Kate Grace, an American middle-distance runner sponsored by Oiselle. This tag does not violate ja phone number the IOC regulations and reflects Kate’s spirit of a flying man. Kate finally made it to How small brands the 800m final and won the 8th place. Kate’s high popularity among her fans was concentrated on social media through a unified Olympic tag Flywithkate, which created a content aggregation effect and also took the opportunity to promote Kate’s brand sponsor, Oiselle.
